Languages & frameworks
TypeScript first. SvelteKit for product surfaces. Plain HTML and CSS when the page does not need a framework — including this one.
Kelowna, British Columbia
Adam M. Carlson.
Founder and technologist. Currently building an adult non-alcoholic ready-to-drink beverage company — researching the category, planning the line, and shaping a brand that does not apologize for being sober-curious.
§ 01 — Now
I build things end-to-end: market in front of me, repo open in the next tab.
The job is the same whether the artifact is a product roadmap, a financial model, or a deployment pipeline — find the constraint, name it, ship around it. I prefer small teams, narrow scope, and decisions that survive being written down.
Operating principle: keep the spreadsheet, the brand book, and the Cloudflare dashboard within reach of the same hand.
§ 02 — Building
An adult non-alcoholic RTD, built for people who are done apologizing for the empty glass.
The North American NA category is finally large enough to deserve products designed for it, not bolt-ons from breweries hedging declining beer volumes. I am working through positioning, formulation partners, unit economics, and route-to-market — quietly, in advance of brand reveal.
- Market research Category sizing, competitive teardown, distribution map, retailer interviews.
- Product planning Format, flavor architecture, functional ingredients, COGs and pricing ladder.
- Brand A name and identity that earns shelf without leaning on novelty.
- Operations Co-pack discovery, supply continuity, BC and broader Canadian launch sequencing.
Quiet phase. If you operate in NA beverage, retail, or co-packing in Western Canada and want to compare notes, the contact link is at the top.
§ 03 — Stack
A small kit, used carefully.
Infrastructure
Cloudflare Pages, Workers, and DNS. Linux on the workstation, Linux on the server, Linux on the box that runs the experiments.
AI in the loop
LLMs for research synthesis, documentation, and code generation — treated as a research assistant with strong opinions and no liability, not an oracle.
Workflow
GitHub for everything that compiles. Markdown for everything that thinks. Notes, specs, and decisions written before the code.
§ 04 — Off the clock
A short list, included only because the work is downstream of it.
- Stoicism Practiced, not posted about.
- Writing Journals daily; ships occasionally.
- Français En cours — patient with the verb tables.
- Chess Slow games; better at endgames than openings.
- Trail & pavement Walks long enough to think the thought through.
- Guitar Acoustic, after the kids go down.
- Games Strategy and sim. Anything with a tech tree.
Worth a conversation?
I keep contact deliberately narrow. LinkedIn is the front door.